Cuclis PR
PR Tip of the Month

Volume 5, No. 6
January 4, 2010

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The Benefits of Starting the New Year with a Publicity Calendar

If you've been reading Cuclis PR's monthly tips or blog for awhile, you know I believe planning is key for an effective PR campaign.

How to write a communications plan is outlined in a previous "PR Tip of the Month." But if the idea of doing that involved a process overwhelms you, I encourage you to at least take a few minutes to write down publicity opportunities for the next 12 months.

Calendaring Prevents Missed Opportunities

Write down each month of the year using whatever method you prefer. Simple paper and pen is fine. Look at each month thinking about your business and marketing plan. Try to identify for each month something you think will happen that could be worthy of writing a press release or making an announcement to your customers. For example, will you be launching a product or service, hiring new employees, receiving a major donation or sponsoring an event? Will this be the year you start an e-newsletter or a Facebook page?

Don't worry if you can't come up with an idea for every month. The point is to get started. Review your calendar every week and fill in new ideas as the year progresses.

Follow the Big Story and Hook to It

The economy will continue to be among the biggest stories of the year. Indications are the news media will be looking for stories that demonstrate economic improvement.

For more ideas about how to be newsworthy, read the back issue, How to find your news angle.


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