Volume 5, No. 1
July 6, 2009
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How to Find Your News Angle
Journalists consider the news hook, or the "angle" of a story to determine if it's worth reporting. A compelling angle presented at the right time is what makes a story newsworthy.
To figure out a news angle, ask yourself the following questions:
- Is it timely? What may have been news last week, could be old this week.
- Is it innovative? A new or fresh approach to meeting a need.
- Is it unusual or different? If there are similar products or services, what is unique about yours?
- Will it instigate a change that will affect your customers or many people in your community?
- Could it impact the public's health and safety?
- Could it impact your area's economy? The relocation or expansion of a small business could be big news in some communities.
- Is it something that has never been done before, or has never been done before in your community?
- If it has been done before, how is it being done differently this time and why?
- Does it tie in with a current item in the news?
- Does it tie in with a trend?
- Does it tie in with a particular season or holiday?
- Is it information that previously did not exist? Such as results of a survey or study.
- Does it have emotional appeal? Is it a moving, amusing or inspiring story?
- Is it information that can help people make an important decision or avoid a serious mistake? e.g., staying connected after a job loss, health warnings.
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