A sample of what Cuclis PR achieved for clients:
Moved the Drug Abuse Alternatives Center from obscurity to high visibility by creating a brand identity through a logo and slogan, and by developing a strategic public education campaign that received local and regional media coverage, (including Spanish language TV) and invitations for public appearances. Conducted a spokesperson training for people-in-recovery role models, created an advisory committee of public officials and community leaders, and organized a campaign launch event. Wrote and edited brochure copy. Helped the executive director win planning commission approval for a controversial facility. Developed talking points, rehearsed client for hostile media interviews, identified supporters of influence to speak at the commission meeting, and obtained newspaper editorial support.
Expanded Southern Sonoma County Resource Conservation District's relationships with constituents by crafting a message about what it does, obtaining publicity for its projects, and managing the creation of a report (PDF) summarizing its 50 years of accomplishments.
Positioned Sonoma Valley Hospital to pass a bond measure by clearing up confusing public communications via a coordinated strategy communicating the hospital's facility needs and financial performance. Coached and media trained the CEO, wrote guest editorials, FAQs and a ballot measure argument. Lobbied city councilmembers obtaining support. Secured a state senator's commitment to carry a crucial piece of successful legislation.
Attained new clients for Meyers Financial via targeted press releases.
Obtained local and regional media coverage (including Spanish) and attracted attendance to events for the Sonoma County Department of Health Services by facilitating committees of representatives from several agencies to create public awareness campaigns on the public health issues of teen smoking, hepatitis C, HIV prevention, and alcohol and drug treatment. Coordinated and obtained all publicity including organizing press conferences. Wrote press releases, flyers and a report about hepatitis C in Sonoma County. Organized the Face of Recovery March & Rally, which was held annually from 2001 to 2006.
Helped launch the Sebastiani Theatre Foundation by working with the Board of Directors to create a communications plan, mission statement and key messages. Wrote FAQs and web site copy.
Created a marketing plan and slogan for the Sonoma Valley Community Health Center by facilitating meetings of its board and management.
Attracted prospective residents and referral sources to Sonoma Hills Retirement by developing a program of monthly events and publicizing them.
Helped sell Yoga for RSI and Yoga for Gardeners videos/DVDs by generating publicity for Dr. Gail Dubinsky in online and print health and fitness publications, and the Wall Street Journal's Health Matters column.
Attracted attendance to events and obtained coverage for Petaluma Health Care District programs by publicizing them in Spanish and English language media. Collaborated with Petaluma Health Center staff to organize and publicize a well-attended community event celebrating the center's expanded services.
Improved communication with prospective donors for West County Community Services by developing a brochure describing how the agency benefits the community.
Examples of Trainings:
Media Advocacy in Environmental Prevention -- full day trainings for drug and alcohol prevention providers sponsored by the Center for Applied Research Solutions.
"Public Relations 101" with an introduction to social media for the Sonoma Valley Health Center's Board of Directors and lead staff.
Helped professionalize the marketing efforts of Redwood Community Health Coalition members by conducting trainings on marketing and public relations planning, strategies and tactics.
"How to Conduct a Media Campaign to Influence Public Policy" sponsored by the Sonoma County Department of Health Services Prevention and Planning Division.
Public relations and press release writing classes sponsored by the Volunteer Center of Sonoma County.